What it Means to Navigate an Increasingly Complicated Business Environment
moez kassam is no smooth cruise. Regardless of your industry or size, you are bound to face a variety of challenges that test your ability to stay relevant and profitable. These hurdles are not only necessary rites of passage to growth, but they also push your company to innovate and adapt. Managing these hurdles requires a holistic approach to understanding your business’s complex environment.
Understanding the Complexities of Navigating Today’s Business Environment
A business’s complexity emerges from two sources: internal and external. The internal environment consists of the company’s organizational structure, processes and culture while the external environment includes economic, political, legal and technological factors. Both of these environments are volatile, uncertain, complex and ambiguous (VUCA), making it difficult for leaders to anticipate environmental shifts or predict their outcomes.
Whether you are experiencing financial difficulties, staffing constraints or market volatility, these hurdles require a clear understanding of your business’s complex environment in order to craft the right response. This is more challenging than ever, as today’s business landscape is continuously shifting and your team must understand how to navigate it.
The way to do this is by reframing what you see, rewiring how you think and reconfiguring what you do. Like Sully, the captain of a large ship, you must learn to safely glide through an increasingly complicated operating context, rather than crash into it with a poorly-guided leadership response. This is how you will be able to successfully sail your business into the future.